The iPhone 16 series dropped last year with the same US prices as the iPhone 15 series. But the iPhone 17 might come with the first price increase in years.
Apple will announce new iPhone 17 phones at its annual fall event on Sept. 9, showing off new features of iOS 26, possible camera updates and new case designs, all leading up to a dramatic price reveal. This year, that figure could be $50 higher for the iPhone 17 Pro models, based on a rumor that surfaced on the Chinese social media site Weibo, from a user named Instant Digital (Setsuna Digital).
The rumored price jump corroborates an earlier prediction from Jefferies analyst Edison Lee, who says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price increase. If true, that would mean that the starting prices for the iPhone 17 series will be:
- iPhone 17: $829
- iPhone 17 Air: $979
- iPhone 17 Pro: $1,049
- iPhone 17 Pro Max: $1,249
Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.
Since what President Donald Trump touted as “Liberation Day,” the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet iPhone prices have remained the same so far this year.
This news follows a May report by The Wall Street Journal that Apple is considering a price spike and could attribute it to new and updated features instead of tariffs. In any case, the launch of the rumored iPhone 17 will likely come with a higher price, no matter what Trump says or does.
Apple is the third-largest company in the US, and most of its products are manufactured in China. The iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last one was five years ago.
From left: the iPhone 16, 16 Plus, 16 Pro and 16 Pro Max. Regardless of everything that’s occurred in 2025, the price of the phones has remained the same.
Historically, that makes it the longest stretch of time Apple has gone without a price increase since the five-year period between the iPhone 5 and the iPhone 7, which ended with a costlier iPhone 8. We can learn a lot by looking at how Apple has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17.
To figure out the likelihood of a price increase, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. The behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. (Other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, don’t factor into this analysis.) Also, I use the US starting price for each iPhone before any carrier discounts are applied.
Let’s dive in.
Standard iPhone prices
The iPhone 16 launched in 2025 with a starting price of $829, the same as the iPhone 12 did in 2020.
Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.
Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.
Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.
If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years, like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?
Apple’s most popular product is the standard iPhone, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now, we just need to wonder how much tariffs and politics might drive the price up even more.
The flagship: iPhone Pro model prices
The iPhone 16 Pro came out in 2024 with a starting price of $999, the same as the 2017 iPhone X.
Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.
But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!
What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.
The behemoths: iPhone Plus, Max and Pro Max prices
The iPhone 16 Pro (left) and iPhone 16 Pro Max.
Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery, as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having “pro” features, like a second rear camera and portrait mode.
In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.
In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.
Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.
The iPhone 17 and 17 Pro’s prices
No one knows how much the rumored iPhone 17 will cost, except Apple.
Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.
This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).
Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.
“Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,” Apple CEO Tim Cook said during a quarterly earnings call on May 1.
Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually, that added cost will need to be recouped. That usually means higher prices, even if Trump pressures Apple to attribute the increase to “new designs and features.”
If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.
Apple didn’t respond to a request for comment.
