Walt Disney Imagineering is in the early stages of prototyping a new augmented reality experience at its theme parks. This week, the team released a video showing Meta’s Ray-Ban smart glasses used as a personal virtual assistant inside Disneyland.
Meta is just one of the companies Disney Imagineering R&D is working with on AR. The Ray-Ban smart glasses allow Disney guests to ask questions out loud and receive real-time responses with information about rides, attractions, merchandise, food and directions.
Disney Imagineering’s R&D team has been working on early prototypes for how our AI glasses can help bring easy to access tips while in the parks, using our new Device Access Toolkit pic.twitter.com/japyanoSEh
— Jake Steinerman (@jasteinerman) September 18, 2025
The video shows a Disney cast member walking through Disneyland wearing Meta Ray-Bans. As she approaches the paddleboat attraction, she asks, “What’s that, and how can I ride it?”
“That’s the Mark Twain River Boat,” the AI-powered glasses respond instantly. “It’s nearby and you can board for a relaxing 14-minute cruise.”
She proceeds to ask, “Where can I get a gluten-free snack?” The answer is, at a snack stand nearby, with the glasses offering to check the full menu for her. She also asks whether a certain ride is appropriate for her 4-year-old, and focuses on a guest’s Porg keychain to inquire, “Where can I get one of those?” It responds by telling her it’s from a store in Star Wars Galaxy’s Edge.
Another part shows the glasses suggesting activities. “Pirates of the Caribbean currently has a short wait time. Want directions?” And “Winnie the Pooh is nearby, want to meet him?”
Meta’s latest Ray-Bans were unveiled on Wednesday. The second-generation Meta smart glasses have received AI upgrades, a better battery life and an improved camera. They are available now for $379.
Augmented reality experiences have become a way for theme parks to distinguish themselves from the competition. Earlier this year, Universal opened its brand new theme park, Epic Universe, featuring a blend of immersive technology.
Disney doesn’t shy away from using the latest technology in its parks and experiences. There are wearables for park and hotel room entry, new Haunted Mansion illusions and apps for checking ride wait times or voting for that evening’s nighttime entertainment. Let’s not forget the latest Walt Disney animatronics or Disney’s groundbreaking holotile floor, either.
