BEIJING, CHINA—The Philippines left a notable mark at the Diving, Resort, and Travel (DRT) Show Beijing 2025, generating over PHP 144 million in tourism sales leads and receiving the Island Charm Award for excellent promotion of island tourism and scuba diving. Held from August 8 to 10 at the China National Convention Center, the event was organized by the Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (PDOT)-Beijing.
The Philippine delegation at the DRT Show Beijing 2025
The Island Charm Award acknowledged the substantial contributions of PDOT-Beijing and TPB in establishing the country as a leading dive destination. This was clearly demonstrated at the Philippine booth, which drew a large number of dive enthusiasts and travel agents through focused business-to-business (B2B) sessions.
The delegation showcased two highly regarded main stage talks: “Dive Bicol: Explore New Depths, Discover Endless Wonders” by Mr. Joseph Trilles, DOT Region V Senior Tourism Operations Officer, and “Philippines: The Heart of Asia’s Diving” by Mr. Ireneo Reyes, Tourism Attaché for the PDOT-Beijing. Both highlighted the Philippines’ rich diversity and appeal of its underwater attractions.
“DRT Show Beijing 2025 allowed us to connect with our Chinese dive market and promote the Philippines’ world-class dive experiences,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles, ”It was incredibly rewarding to engage in more partnerships and showcase the diverse experiences of our country. We are optimistic that this will strengthen our positioning in the Asia-Pacific market and encourage more visitors to explore the richness of our dive destinations.”
Visitors at the booth participated in interactive activities like trivia games, raffle draws, and a stamp rally, contributing to the Philippine pavilion being one of the busiest at the show.
The Philippine Dive Night was a standout feature of the event, bringing together 50 Chinese dive operators, Philippine dive resorts, and tourism stakeholders to explore partnerships and engage in discussions.
At the Philippine Dive Night, attendees participated in B2B meetings that involved Chinese outbound tour operators and dive industry players, which helped strengthen market connections.
The Philippine Dive Night featured notable attendees including H.E. Ambassador Jaime FlorCruz from the Embassy of the Republic of the Philippines to China, Mr. Arnel Talisayon, the Deputy Chief of Mission at the Philippine Embassy in Beijing, Mr. Jason Chong, Founder of the DRT Show, Mr. Richard Lim, China Country Manager for Philippine Airlines, Mr. Sam Ni, Account Executive for Cebu Pacific Air, Mr. Steven Hu, Regional Manager at PADI, Ms. Steffi Zhang, Senior Marketing Manager at PADI, Mr. Victor Lorenzo Villanueva, Third Secretary and Vice Consul at the Philippine Embassy in Beijing, and Ms. Joriz Arielle Gonzales, also a Third Secretary and Vice Consul at the Philippine Embassy in Beijing.
The DRT Show, the largest international diving exhibition in Asia, attracts diving enthusiasts and marine conservationists from around the globe. This year, the Philippines will join the DRT shows in Taiwan, Shanghai, Beijing, and Hong Kong.
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