In Episode 7 of the latest Season of the acclaimed Netflix travel and food series, Somebody Feed Phil, the Philippines’ vibrant culinary scene and cultural heritage take center stage, earning international recognition.
Department of Tourism (DOT) Secretary Christina Garcia Frasco (right) welcomed Somebody Feed Phil host Phil Rosenthal (left), together with his wife Monica and executive producer Richard Rosenthal, as they visited the DOT Office in Makati City on October 3, 2024.
The episode, now streaming worldwide as part of the show’s 8th season, features host Phil Rosenthal’s flavorful journey through the bustling streets of Metro Manila and Cavite. Throughout the episode, Rosenthal samples iconic Filipino dishes, meets passionate locals, and explores breathtaking cultural landmarks, including the historic district of Intramuros.
Department of Tourism (DOT) Secretary Christina Garcia Frasco welcomed the Philippines’ feature on this internationally followed show, viewing it as a significant boost to the country’s growing food and cultural tourism portfolio.
“The Philippines’ inclusion in the acclaimed global series underscores the Department of Tourism’s strategic push under the Marcos administration to position the country as a premier destination for food and cultural tourism, as well as film tourism. By leveraging media exposure, the DOT aims to attract visitors who are inspired by the locations featured in popular shows and films, further enhancing the country’s appeal as a vibrant travel destination,” Secretary Frasco said.
“Viewers can look forward to a heartfelt and flavor-packed journey through both classic and contemporary Filipino dishes, engaging interactions with local chefs and residents, and breathtaking visuals of iconic landmarks. While this episode offers viewers a delightful introduction through Metro Manila and Cavite, it also serves as an invitation to explore the rich and diverse culinary experiences that await across our many regions,” the Tourism Chief added.
Under Secretary Frasco’s leadership, the Department of Tourism (DOT) has prioritized gastronomy and film tourism in the National Tourism Development Plan (NTDP) 2023–2028, recognizing their potential to enhance the Philippines’ global profile and foster inclusive growth.
The DOT, through its Office of Film and Sports Tourism and the National Capital Region Office, provided comprehensive support for the filming of an episode in 2024. This assistance included logistical coordination, the facilitation of permits and clearances, and funding support. In October 2024, Secretary Frasco personally welcomed Phil Rosenthal, his wife Monica, and executive producer Richard Rosenthal during their visit to Manila.
“It was a joy to meet Phil Rosenthal, whose signature curiosity and humor brought our food culture to life. From street eats to heirloom recipes, the episode captures the rich flavors and the even richer warmth of Filipino hospitality. Behind the scenes, many hands came together to make this happen—a true collaboration in celebrating what makes the Philippines a tourism destination to love. This feature also supports our efforts to elevate gastronomy tourism as a key strategy—inviting the world to experience the Philippines through the stories, heritage, and heart behind Filipino cuisine. We are grateful to Phil and the team for shining a global spotlight on the heart and soul of the Filipino through food,” Secretary Frasco said in a personal post.
The partnership between the Department of Tourism (DOT) and Lucky Bastards Inc., the production company founded by the Rosenthal brothers behind Somebody Feed Phil, showcases the Department’s dedication to promoting the Philippines. This collaboration utilizes globally recognized platforms and storytelling techniques that resonate with international audiences.
“We are hopeful that this collaboration marks just the beginning of many more opportunities to showcase the Philippines to the world through film, food, and the stories of our people,” Secretary Frasco enthused.
Released globally on June 18, the Metro Manila–Cavite episode has joined the series’ award-winning legacy as Netflix’s top-rated food travel show in the United States, earning accolades such as a Critics’ Choice Award and two Emmy nominations.
During his visit, Rosenthal fully immersed himself in Filipino food culture. He began with taho in Intramuros and enjoyed renowned dishes like sisig at Trellis in Quezon City, kaldereta and pinakbet at Aling Sosing’s in Makati, and lechon at Grace Park, founded by the late culinary icon Margarita Forés. Additionally, he visited Toyo Eatery for a modern take on Bahay Kubo-inspired vegetables and took a jeepney ride to a favorite lunch spot with his local driver, Jay.
In the cool highlands of Tagaytay and Alfonso, Cavite, Rosenthal dined at Asador Alfonso, where he enjoyed grilled meats and seafood that combine Spanish culinary roots with Filipino flair. He also visited Chicks ni Otit, a rustic eatery owned by actress Wilma Doesn, famous for its hearty servings and warm hospitality.
On his official website, Rosenthal praised the country: “If you really want the best of the best, I think you have to come. Because then you get to experience the richness of a culture that embraces its diverse influences and creates the sublime. A unique and undeniably world-class cuisine.”
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