The products will be sold under the well-known Indian LightLife brand from Morepen.
The launch will include meal replacement products that will be positioned as India’s first 360° weight management plan.
As part of this launch, there will be personalised nutrition plans, expert nutrition and expert fitness counselling which will be available to LightLife consumers via a newly developed app.
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This has been designed to offer support to consumers throughout their weight loss journey by offering free app videos and content with specifically tailored plans for individuals.
This is the first time OptiBiotix has co-invested in marketing with a partner on this scale and includes a significant and comprehensive marketing plan and budget of £1.5m+. This will include significant use of influencers, PR, and numerous digital marketing activities and strategies.
Stephen O’Hara, CEO of OptiBiotix, said: “Morepen is an established, well known, and trusted brand and this launch represents a material step forward for the Company’s products in the Indian market. This initial launch will involve six products with subsequent launches at the start of 2025.”
“Based on Morepen’s current forecasts, this agreement could contribute in the region of £6-7 million revenue per annum to OptiBiotix in the next four to five years. The partnership has the potential to make a significant financial impact to the Company.
“We are very excited to announce the upcoming launch and look forward to seeing the progress following the investments Morepen has made in marketing, product development and in supporting customers to reach their weight management goals. We are pleased to be part of such an innovative approach which sets a new benchmark for the weight management industry.”
Varun Suri, CEO of Dr Morepen said: “We see the partnership between Dr. Morepen and OptiBiotix as an important one and have high regard for the success OptiBiotix enjoys globally because of the science and functionality of the ingredient and trust in their brand.
“The upcoming launch of LightLife will be a first of its kind product in the Indian market and we have designed the products and the brand ethos to create a successful business and brand.
“The strategy teams, the PR partners and OptiBiotix India are all working in tandem to position the brand and the product as the most relevant in the lifestyle category of healthy weight management. We have top quality products with applications that complement the lifestyle of an urban Indian consumer and are excited for its future.”
