Blue Bottle Coffee has announced its new Embroidered Blue Bottle Tote, exclusive to the Singapore market, at the Paragon cafe. Additionally, the brand is now offering freshly made food in-store, including Liège Waffles, making their Southeast Asian debut.
Singapore — Blue Bottle Coffee has officially launched its newest cafe at Paragon, making it the brand’s first outlet in Singapore’s renowned lifestyle district and its first in Southeast Asia featuring both indoor and outdoor seating. This expansion continues its partnership with Valiram, Asia-Pacific’s top luxury and lifestyle retailer. Building on the success of their first cafe at LUMINE Singapore, this new location demonstrates Blue Bottle’s dedication to providing exceptional coffee experiences and strengthening its bond with the local community.
A Blue Bottle Coffee barista prepares each cup with precision at the brand’s first Southeast Asian location with both indoor and alfresco dining
Blue Bottle’s collaboration with Valiram, which began with the establishment of its first Southeast Asian outlet, underscores its commitment to sustainable growth in Singapore and the broader region. Together, they aim to open over 10 cafes in Singapore by 2027, with further expansion planned across Southeast Asia. Valiram, founded in Kuala Lumpur in 1935, boasts a 90-year legacy and a presence in nine countries, recognized for building and nurturing global luxury, lifestyle, and fashion brands in the region.
“We’re proud to open our second cafe in Singapore with the continued support of Valiram,” said Kester Whitaker, Chief Growth Officer and Head of Asia at Blue Bottle Coffee. “Together, we’re creating spaces that invite guests to slow down and enjoy beautiful coffee moments, crafted with care, and rooted in our shared values of hospitality, design, and quality.”
Mukesh Valiram, Executive Director of Valiram, said, “We are proud to continue our partnership with Blue Bottle Coffee, a brand that shares our affinity for excellence and creating meaningful customer experiences. Opening in Paragon, a mall which exemplifies luxury, style, and retail, reflects our shared dedication to delivering moments defined by intentionality and discovery for coffee lovers in Singapore and beyond.”
A Cafe Designed for Connection and Everyday Coffee Rituals
Nestled in Paragon, the premier upscale shopping destination on Orchard Road, Blue Bottle Coffee invites guests to savor the beauty of everyday coffee rituals. This new cafe marks Blue Bottle’s first outlet in Singapore to offer alfresco dining, seamlessly integrating indoor and outdoor spaces with the vibrant streetscape of Orchard Road.
The indoor area boasts modern elegance with a design that combines stainless steel, oak wood, and terra cotta-toned plaster. Meanwhile, the outdoor space features landscaped planters, ceiling fans, and various seating configurations that reflect Singapore’s love of nature and communal gatherings. With 70 seats spread across 980 square feet, the cafe offers options for both intimate conversations and shared coffee moments, serving Blue Bottle’s beloved espresso-based drinks, cold brews, and a selection of coffee blends and pour-overs that showcase the brand’s commitment to precision and quality.
Exclusive to the Paragon cafe, Blue Bottle has introduced two freshly made food offerings: the globally beloved Liège Waffle (S$8.50), featuring a crisp, caramelized crust and a fluffy interior, and a refreshing Yogurt Bowl (S$12), which includes creamy yogurt, granola, and fresh strawberries. These items have been crafted to enhance the coffee experience and complement Blue Bottle’s signature espresso-based drinks, cold brews, pour-overs, and NOLA (New Orleans-Style Iced Coffee).
Craftsmanship Meets Community to Celebrate Coffee Culture
The opening of Blue Bottle’s Paragon cafe reflects the shared values of craftsmanship, design, and community upheld by Blue Bottle and Valiram. To celebrate this occasion, Blue Bottle has launched the Embroidered Blue Bottle Tote (S$50), available exclusively at the Paragon outlet in Singapore. This durable, water-repellent tote, created in collaboration with Japanese design partner Ball & Chain, embodies the philosophy of sustainability and meaningful design, making it a stylish companion for Singapore’s tropical climate.
During the opening celebrations from July 17-20 and July 25-27, guests can personalize their Singapore Tote at no additional charge, creating a unique keepsake that captures Blue Bottle’s spirit. Additionally, they can customize their tote with illustrations by Singaporean visual artist and designer Joy Ho, whose work has been recognized by the Society of Illustrators, MoCCA, the Will Eisner scholarship, and 3×3 Illustration.
With the launch of the Paragon cafe, Blue Bottle and Valiram reaffirm their commitment to thoughtful growth in Singapore and Southeast Asia. Following the positive response to Blue Bottle’s first outlet in LUMINE Singapore, they plan to open at least 10 more cafes in Singapore by 2027, bringing exceptional coffee experiences closer to more communities throughout the region.
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