Megaworld Hotels & Resorts helps communities through the “Petals to Purpose” campaign
What began as a symbolic act for Earth Hour has evolved into a meaningful advocacy effort, with guests of Megaworld Hotels & Resorts (MHR) nationwide donating nearly 3,000 Sampaguita seedlings through the “Petals to Purpose” campaign. In March 2025, the campaign coincided with Earth Hour, offering guests the opportunity to purchase a Sampaguita seedling for just Php 60.
Megaworld Hotels & Resorts has donated 100 Sampaguita seedlings to Project PEARLS last July 11, 2025 with some seedlings to be nurtured by the families of the young scholars.
These seedlings will be planted by the group in various locations and partner communities, fostering sustainability while honoring the Sampaguita, the Philippines’ national flower, and the group’s hospitality brand.
As part of this initiative, 100 Sampaguita seedlings were formally handed over to Project PEARLS Foundation, a nonprofit organization dedicated to supporting underprivileged children and families through education, healthcare, nutrition, and community development.
“Sampaguita started as MHR’s brand of service, but it has become the heart of our purpose. Through this initiative, we wanted to plant seeds of hope, joy, and national pride. We are humbled and grateful to be embraced by Project PEARLS in this advocacy and it is a blessing to be part of something so deeply rooted in compassion and purpose. As this movement continues to blossom, we look forward to creating more shared spaces where people can experience the Sampaguita spirit together,” Charlene Go-Co, Head of Marketing Innovations at MHR, said.
The turnover event for Project PEARLS took place on July 11, 2025, at the Project PEARLS Community in Bocaue, Bulacan. It was attended by MHR executives, including Eden Decano (Director of Finance), Charlene Go-Co (Head of Marketing Innovations), and Karlo Evangelista (Corporate Sustainability Manager), along with sustainability champions from each MHR property.
During the event, Project PEARLS announced its plan to plant the donated Sampaguita seedlings around its learning center. Additionally, some seedlings will be given to local families and young scholars to care for and grow at home.
“One of the beautiful outcomes of this partnership is the growing awareness of the Sampaguita among our young scholars. Our on-site teacher has started incorporating lessons about the flower, its meaning and cultural significance,” said Monica Aclan, Deputy Executive Director of Project PEARLS.
In November 2024, MHR hosted a Sampaguita-themed Thanksgiving event in collaboration with Project PEARLS. During this celebration, MHR planted 300 Sampaguita seedlings and facilitated interactive community workshops, including storytelling, coloring, Sampaguita lei-making, and feeding programs, all inspired by the national flower.
The remaining seedlings from the Petals to Purpose campaign will be planted in thoughtfully selected locations, creating spaces where communities can gather, reflect, and appreciate the quiet beauty of this national flower. This initiative underscores MHR’s long-term commitment to sustainability and community partnerships.
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Read: Petals to Purpose: Megaworld Hotels & Resorts Celebrates Earth Hour 2025
