If you’re deeply craving a fall beauty reset, well, same. The “back to school” energy of September inspires plenty of beauty fans to switch up their hair color, find a new signature scent, commit to an autumn-coded manicure, and, of course, adjust their skin and makeup routines to the cooler, drier weather. It also helps that beauty brands typically drop their splashiest launches this time of year (new beginnings and all that jazz), so really, there’s no better time to overhaul your vanity.
But if you’re not exactly sure where to start, I personally think Violet Grey and Bluemercury both do a fabulous job curating a chic, seasonal selection. Just a few days ago, I was scrolling through their respective new arrivals (or, rather, the “Just Approved” page on Violet Grey) and found myself creating quite the comprehensive fall wishlist. Curious which items I saved? Scroll ahead to discover the products I highly suggest scooping up.
Violet Grey
Sarah Creal
Face Flex Correct Instant Under Eye Brightener
I’ll be wearing a brightening color corrector over concealer this fall. Trust me, it appears way more natural.
Saie
Supersuede Baked Eyeshadow
OMI
Hair Growth Peptide Gummies
If you didn’t know, I’m on my hair growth supplement journey, which is a pretty big deal for someone who notoriously fails at taking supplements. For those who feel the same, these clinically-backed, berry-flavored gummies should help you kickstart the routine.
Victoria Beckham Beauty
The Foundation Drops
Adore sheer, dewier coverage? You must (must!) give these Foundation Drops a whirl. Trust me, they’re worth the spendy price tag. Word to the wise: It’s finally back in stock after being sold out for weeks, so I’d grab it while you still can.
Higher Dose
Red Light Shower Filter
What do you get when you cross skin- and hair-enhancing red light therapy with a hard water-mitigating shower filter? High-tech magic, that’s what. I use mine every single day.
Fara Homidi
Essential Eye Compact
I’ve clocked that sky blue shade on multiple beauty editors at this point, so I’m officially convinced to snag my own palette.
Bluemercury
La Prairie
Swiss Pristine Cream
La Prairie’s newest collection was created with sensitive, stressed skin in mind (aka me), and I know it’ll do just the trick to ease any summer damage.
Nécessaire
The Moisture Shampoo
Speaking of reversing damage, my hair could use some TLC this fall. I became legitimately giddy when I saw Nécessaire’s Moisture Shampoo pop up on my page, as the brand certainly knows how to make a luxuriously hydrating shower product. The white musk, ambrette, and vanilla fragrance also sounds sublime.
Nécessaire
The Moisture Conditioner
I can’t check out without the matching conditioner, can I?
Victoria Beckham Beauty
Lip Definer
At present, I have no less than six lip liners nestled in my work bag. Will that stop me from making Victoria Beckham’s new creamy, waterproof pencil a fall staple? Absolutely not.
Olaplex
Shape Set Hairspray
A flexible-hold hair spray that simultaneously repairs broken hair bonds sounds way too good to be true, but leave it to Olaplex to defy the odds. I’ve been dying to get my hands on this.
Tronque
Neck and Décolletage Elixir
‘Tis the season for extra-buttery moisturizers—and don’t forget about the skin below your chin! This rich (yet somehow never too greasy) confection works overtime to smooth lines for noticeable results in a mere few weeks. I’ve seen the brand’s scar oil work similar miracles, so I know it’s not bluffing.
ELEMIS
Pro-Collagen Black Cherry Balm
I’ve flown through four jars of Elemis’s viral Pro-Collagen Cleansing Balm (no exaggeration), but I haven’t yet tried its lightly scented black cherry version. It’s very on-brand for fall, don’t you think?
Bluemercury
The Bluemercury Edit (Limited Edition)
This is kind of cheating, but I immediately perked up when I saw this limited-edition bundle of Bluemercury best-sellers. With 22 brands (including personal favorites like iS Clinical and Augustinus Bader) at a $953 value, it’s the definition of getting the most bang for your buck.
Why Trust Who What Wear
At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.
