The Potions Cauldron Group, which was founded in the Shambles, York, in 2018 by Ben Fry and Phil Pinder, picked up the Retail Entrepreneur of the Year for North East, Yorkshire and The Humber at The Great British Entrepreneur Awards.
Held at the Grosvenor House Hotel in London on November 28, the awards have been described by Dragons’ Den’s Stephen Bartlett as the Oscars in the world of entrepreneurs.
The next award was in Bloomsbury, London for the UK Fast Growth Awards in the UK. The Potions Cauldron Group won the Fastest Growing Food and Drink Firm in the North.
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Finally the magical mini golf, ‘The Hole In Wand York’ picked up the Kid’s First Awards at The Yorkshire Post Tourism Awards last Monday in Leeds, with the awards celebrating the best of the region’s tourism offerings.
The company is also shortlisted for two awards at The Visit York Awards in March 2025 when they hope to retain the title of ‘Retailer of the Year’ for The Potions Cauldron and also be crowned ‘Independent Business of the Year’ for The Potions Cauldron Group.
The drinks company supplies hundreds of UK retailers including HMV and Hamleys as well as many magical outlets in the US and Middle East.
Ben Fry, Chief Enchantment Officer and Co-Founder, said: “We welcome thousands of visitors each week across our magical mini golf locations and shops as well as supplying other retailers and our team of wizards truly make the potions magical with everyone they encounter. The awards are a huge team celebration!”
Phil Pinder, Director of Wizardry and co-founder, said: “2018 seems a long time ago. With over 70 staff and nine venues it’s great that the company is being recognised still six years later on both a local and national platform for everyone’s achievements and entrepreneurial spirit.”
In 2024 The Potions Cauldron Group opened two further mini golf attractions, The Hole In Wand in Chester and Dalton Park alongside existing outlets in York and Blackpool. The group also opened The Potions Academy on Shambles in July operating alongside The Potions Cauldron and The Potions Express in York as well as The Potions Cauldron in Edinburgh in June 2023.
